'In the past, stars were born, but now they are made'

Global K-pop sensation BTS has ignited a series of debates about the group's meteoric rise in the mainstream U.S. market, which had been out of reach for K-pop bands for decades. The band members' savvy use of social media to directly interact with fans worldwide and realistic, captivating lyrics addressing universal experiences, among other things, were often mentioned as some of the key elements that made the Korean boy band roar in the global music charts.

source https://www.koreatimes.co.kr/www/nation/2021/02/732_304137.html?fl

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