Why is Korean entertainment scene flooded with audition programs?

Following the smash success of programs like “Superstar K” (2009-16), “K-Pop Star” (2011-17), “Produce 101” (2016-19) and “Miss Trot” (2019-2021) - which not only scored impressive viewership ratings but also propelled numerous aspiring singers and lesser-known celebrities to stardom - more producers are devoting themselves to creating similar shows. Next month, local broadcaster SBS is set to launch “LOUD” in cooperation with JYP Entertainment founder-producer Park Jin-young and PSY, the “Gangnam Style” (2012) star and head of K-pop agency P NATION.

source https://www.koreatimes.co.kr/www/nation/2021/05/732_308902.html?fl

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