SM Entertainment invites K-pop fans to futuristic 'culture universe'

Lee Soo-man, the founder and producer of K-pop powerhouse SM Entertainment, said in the past that one of his dreams is to create a virtual world where the label's artists and their “universe” is blended and delivered through various channels, such as cartoons, animation, motion graphics, avatars and novels. Today, his dream appears to be becoming a reality.

source https://www.koreatimes.co.kr/www/nation/2021/06/732_311326.html?fl

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