'BTS and ARMY are playing fair to conquer Billboard chart'

K-pop behemoth BTS has etched its name into history, with its summer banger “Butter” becoming the Billboard main singles chart's longest-running No. 1 song of 2021. Following its May 21 release, “Butter” reigned atop the chart for seven weeks in a row before yielding the spot to another BTS anthem, “Permission to Dance,” dropped July 9. The former, however, dethroned the latter only a week later and has since ruled the chart for nine non-consecutive weeks as of Monday (local time.) The K-pop megastars have hit an apex in their career with this feat, but their accomplishment deserves more attention for many reasons, according to industry experts.

source https://www.koreatimes.co.kr/www/nation/2021/08/732_313388.html?fl

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