Is K-pop an unwelcome guest for China?

Back in the early 2010s, China was deemed an untapped market for the K-pop industry. A plethora of singers racked up staggering profits thanks to their fan bases there, with hotshots like EXO - which included four Chinese members in the beginning - playing its concerts in multiple cities and appearing on popular TV programs along with prominent local celebrities. Even budding K-pop stars could easily foray into the market.

source https://www.koreatimes.co.kr/www/nation/2021/09/732_315593.html?fl

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