[INTERVIEW] Evergreen CEO seeks to bridge K-pop and Southeast Asia

At first glance, David Yong, 34, CEO of the Singapore-based Evergreen Assets Management, may seem irrelevant to K-pop. However, the entrepreneur is not only a big fan of K-pop, but also has plenty of good ideas that can connect it to the vast, fast-growing Southeast Asian market. Born into a family that owned a lucrative timber trading company, Yong worked as a trainee lawyer at Baker McKenzie before joining the family business in 2014. Since then, he has walked in his father's footsteps - as well as taken many of his own. Today, Yong runs more than 15 different business, which have an annual turnover of nearly 70 billion won ($59 million).

source https://www.koreatimes.co.kr/www/nation/2021/10/732_317298.html?fl

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