K-pop artist-driven content can help singers go beyond time, space: HYBE official

K-pop stars have fans in every nook and cranny of the world, which makes it difficult to meet their followers frequently due to their hectic schedules and the long distances between them. Thus, in an effort to promote interaction between singers and their fans, HYBE, the record label behind K-pop superstar group BTS, has opted to create more “artist-driven” content featuring their stars, capable of reaching a wide audience anywhere, anytime.

source https://www.koreatimes.co.kr/www/nation/2022/09/732_335459.html?utm_source=fl

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